Giving the Ju/’hoansi Bushmen a voice for the future
We live in a time of rapid globalisation; billowing homogeny swallowing up the rare and the different, history is being stripped away. The subjects of photographer David Bruce’s lifelong project - The ‘Ju/’hoansi Bushmen of the Kalahari - a sui generis tribe of Namibia, make up the last remaining indigenous culture on their ancestral ground of the western Kalahari. A rich past is being swallowed up by an all-too-hasty future.
The Bushmen call David Bruce “The man who hears” - for although he wears a bone-anchor hearing-aid, David is an artist who truly listens. 26 years of his life has been dedicated to lending his lens to this indigenous culture, raising real awareness for their struggle and preserving their traditions for the benefit of all our futures. These fading values of a true community are priceless for the development of our own Western societies, but without a strong education they will continue to be marginalised.
Now “The man who hears” takes a new and crucial step in his work with the Ju/’hoansi. Realising his vision of secure and sustainable village schools for the next generation of the Ju/’hoansi. These schools will strengthen the Ju/’hoan children’s connections with their ancestral traditions, culture and language, while also introducing them to the ways of a globalised, digital world. The Nyae Nyae Village Schools project will cultivate a loud and unique voice for the future of the Ju/’hoansi.
Mirroring this crucial step in the Ju/’hoansi bushmen’s journey, David Bruce will also create a new photographic collection entitled The Ju/’hoansi . A rich, detailed project, depicting the life of the tribe today. The Ju/’hoansi will raise even more awareness where it matters, increasing support for The Village Schools project and letting those of us in the West learn from the Ju/’hoansi’s incredible connection with the world around them. Be part of it. Stay connected. Donate today.
Why should we listen?
Cultures like the Ju/’hoansi can teach us so much about the world we live in. They are a
beautiful reminder of what we all once were, native to nature. However, it is our
responsibility to help them survive. Photographer David Bruce, founder of the Ju/’hoansi Development Fund, left a life in bustling London, a career in creative advertising, and instead made a pilgrimage: a quarter of a century with the indigenous bushmen of Namibia - learning from them, and becoming deeply inspired by their traditions.
“The Bushmen lived not outside the realm of nature, but as part of nature. Each plant and each animal has its own being, its own life and purpose, which the Ju/‘hoansi Bushmen are a part of.” - David Bruce
By learning from the fading values of the Bushmen, we can save our own futures from ultimate digitalisation. As the technological revolution grows click by click, we must also strengthen our own connection to the natural world, lest we lose touch. We must use the power of technology for good, to forge those links once more, and donating through platforms like this.
“The Ju/’hoansi ” - a voice for the future
Click by click, photographer David Bruce will make his way across the startling plains of Namibia, photographing with unflinching honesty the native ground which the Ju/’hoansi are having stripped away from them. The power of one machine - the right camera - in the hands of David Bruce can raise real awareness. The right photo can inspire real change, giving the Ju/’hoansi the voice they deserve.
"Southern African landscapes are bound by a common thread: the biological importance and fragility of wilderness regions and the human-wildlife conflict that exists. This is a subject has that not been explored from an art perspective. It focuses not only on the threat of wildlife species, but attempts to create the atmosphere and beauty of the subject. Working with well known conservationists will give the project added depth. " - David Bruce